Support this blog.
Buy from Amazon
2004-12-22
On the Effectiveness of NYT Ads for Firefox
First of all, don't ask me why this title seems so similar to one of my Masters theses.
I doubted the effectiveness of the ad. It has been one week since the ad, and I think it is fair to evaluate it now. In the first five weeks before the ad, there were 11 million downloads. In the week after the ad, it is around another 1 million downloads. And no, numbers don't lie.
I doubted the effectiveness of the ad. It has been one week since the ad, and I think it is fair to evaluate it now. In the first five weeks before the ad, there were 11 million downloads. In the week after the ad, it is around another 1 million downloads. And no, numbers don't lie.
